The curriculum

60 days. 5 minutes a day. Real work you can do tomorrow.

Every lesson is short, specific, and built on real research — not LinkedIn opinions. By Day 60 you'll be running engagements grounded in playbooks that actually hold up in front of a CFO.

The 10 KPIs that actually matter

≈30 lessons

The workforce metrics CFOs and CEOs actually care about. For each one: how to measure it, how to read what you're seeing, and what to do about it.

  • Time to Competency
  • Performance Delta
  • Revenue per Learner
  • Behavioral Change
  • Manager-Reported Impact
  • Internal Mobility
  • Succession Readiness
  • AI Workflow Adoption
  • Productivity Gain
  • L&D Pipeline Conversion

The 5 Health Dimensions

≈15 lessons

How the workforce feels and functions — not just what it produces. The soft stuff that quietly breaks engagements when you ignore it.

  • Wellness
  • Engagement
  • Burnout
  • Retention
  • Culture

How to assess AI readiness

≈3 lessons

Five quick checks that separate clients who'll actually use AI from clients who just want to look like they're trying. Saves you from theater engagements.

  • Strategy fit
  • Workflow exposure
  • Data readiness
  • Adoption risk
  • Governance maturity

How rainmakers actually sell

≈6 lessons

The BD habits that grow a book. Not theory — calendar blocks, weekly reviews, content cadence, the give-and-take of network referrals. The unsexy stuff that compounds.

  • Five consulting styles — and which one wins
  • The protected 30-minute daily BD block
  • Your half-day weekly book review
  • Quarterly long-form content (the kind execs read)
  • Trading deals with other consultants — how it works
  • Tracking the funnel so you actually know what's working

Content that actually reaches buyers

≈4 lessons

Most consultant content is LinkedIn noise. This is the four-tier system for publishing things CFOs and CEOs actually read.

  • Tier 1 — Long-form quarterly piece (your anchor)
  • Tier 2 — Mid-form distribution writeups
  • Tier 3 — Social posts (signal, not volume)
  • Tier 4 — One-to-one outreach that lands

The unsexy habits that compound

≈2 lessons

Capturing outcomes after every engagement. Reviewing your AI helpers' output so it stays sharp. Boring on day one. A real moat by year three.

  • How to capture outcomes from each engagement
  • Reviewing and improving the AI's output

How it fits your week

Five minutes a day, not a binge.

Lessons are short — five minutes is the rule, not the exception. Short enough to do before a client call. Specific enough that you'll actually use what you learned that same week. To get certified you have to finish the program and show you can use the playbooks with real clients. Time alone won't do it.

We update the playbooks every quarter as the field moves. Recertification ($1,495/year) keeps you current.

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